American Recycler News, Inc.


PepsiCo Dream Machine Recycle Rally awards nearly $200,000 to schools

Three schools have been named official grand prize winners of the 2012-13 PepsiCo Dream Machine Recycle Rally, a national recycling program and contest designed to provide incentives to help students make recycling a part of their daily lives. H&M Potter Elementary School in Bayville, New Jersey (K-5th grade), St. Bede Catholic School in Ingleside, Illinois (K-8th grade) and Westfield High School in Houston, Texas (9th-12th grade) will each receive $25,000 to be used toward “Dream Green School Makeovers.” Previous winners have used grand prize funds to purchase energy efficient appliances or construct outdoor learning spaces.

During this year’s Recycle Rally contest, each of the winning schools recycled the most PET plastic bottles and aluminum cans in their respective brackets, which are determined by school size. These 3 winners collectively recycled 2.85 million beverage containers – enough to stretch from PepsiCo’s corporate headquarters in New York all the way to Washington, D.C. if lined up end-to-end.

To celebrate these wins, each grand prize winning school joined Dream Machine Recycle Rally representatives and notable members of their communities for awards ceremonies this spring. At the Grand Prize celebrations, each school was treated to hear the personal story from one of the 600 graduates from the Entrepreneurship Bootcamp for Veterans with disabilities (EBV), which is a beneficiary of this program’s charitable donations.

In total, PepsiCo has awarded nearly $200,000 in prizes to dozens of Recycle Rally schools across the country throughout the 2012-13 school year contest. As a result, PepsiCo has been able to help divert almost 700,000 pounds of aluminum and plastic beverage containers from landfills and turn them back into millions of new beverage containers.

Each winning school rallied not only its students, faculty and administration, but also their surrounding communities to support this positive program and bring forth inspiring efforts to protect the environment this year. Their methods included recycling drives, community drop-offs, competitions and other creative techniques to educate and engage individuals and breathe vitality into Recycle Rally communities.