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September 2004

Aluminum Bottle Beer is on Store Shelves

In 1962, Alcoa and the Pittsburgh Brewing Company joined together to develop the first pull-top aluminum can, which revolutionized the beer and soft drink industries.

Alcoa announced the continuation of beverage industry innovation, with its participation in Pittsburgh Brewing Company’s new aluminum bottle for its premium “Iron City” beer - the first beer to be introduced nationally in an aluminum bottle in the North American beer industry.

The new Iron City aluminum bottles will be used with the icon, premium lager brand. The new aluminum Iron City bottles were available nationally in August in specially designed 24-pack cases. The cases display the Iron City logo and feature, “Iron City Aluminum Beer Bottle” and the Alcoa logo on the sides.

The new aluminum bottles are made by CCL Container in Hermitage, PA, using Alcoa aluminum, and transported to Pittsburgh Brewing’s brewery in Pittsburgh for production of the freshest beer possible.

“All of our innovations have not only been revolutionary, but successes as well because they are rooted in delivering true consumer benefits. This aluminum beer bottle, the first of its kind to be launched nationally, delivers many benefits to retailers and consumers. The product is unbreakable and the beer stays colder longer — up to 50 minutes — versus glass containers,” said Joseph Piccirilli, vice chairman of Pittsburgh Brewing Co.

The new aluminum Iron City bottles are available in specially designed 24-packs at all distributors and retail establishments.


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