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September 2007

Sony establishes nationwide electronics recycling program

Sony has established a national recycling program for consumer electronics. The Sony Take Back Recycling Program, allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the United States.

The program, which begins on September 15, will allow consumers to recycle other manufacturers’ consumer electronics products at market prices, and may include a recycling fee for some types of materials.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners. Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the United States population. Consumers will also have the option of shipping their used Sony electronics products to select WM Recycle America locations.

“We believe it is Sony’s responsibility to provide customers with end-of-life solutions for all the products we manufacture,” said Stan Glasgow, president and chief operating officer of Sony Electronics. “Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner.”

Glasgow said that by making the recycling of Sony products easy and convenient, the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.

A complete list of WM Recycle America eCycling drop-off centers can be found at www.wm.com/sony.