Georgia supports recycling with new license plate
In an effort to increase recycling awareness in Georgia,
the Keep Georgia Beautiful Foundation and the Georgia
Department of Community Affairs (DCA) are encouraging
residents to order the new “Recycle 4 Georgia” license
The “Recycle 4 Georgia” design was created as part of
the state’s Recycling on the Go campaign which encourages
residents to remember to recycle while away from home.
It is the first step of a statewide education campaign
that involves integrated marketing, regional recycling
collection hubs and the use of consistent statewide data
collection and measurement. The Curbside Value Partnership
(CVP), a national invitation-only program designed to
help communities grow their recycling programs through
education, is working with the state of Georgia as it
undergoes this effort.
The logo on the new license tag features a quirky spin
on a tattoo theme where the “Recycle 4 Georgia” tattoo
is seen in unexpected places.
Georgia has the second largest market for recyclables
in the entire country – second only to California. Right
now, the demand is so high for recyclable materials within
the state that companies have to import recyclables from
other states just to meet demand. The state conducted
a waste characterization study to determine exactly what
Georgians were throwing away. The study uncovered that
70 percent of what is currently going into Georgia landfills
is recyclable. Under DCA’s leadership, efforts are underway
to divert as much as possible of that 70 percent from
disposal and put it right back into Georgia’s economy.
In order for the new license plate to be offered year-round,
1,000 orders are required by the end of the year.
The cost for the new tag is $25, $10 of which will go
to the Keep Georgia Beautiful Foundation to support recycling
and environmental education in the state.