Reward program nearly doubles recycling rate
RecycleBank and AAA Recycling and Trash Removal Services
of Fairfax, Virginia, announced that residential recycling
rates have increased 90 percent after the implementation
of an innovative program designed to encourage more recycling.
The increase in recycling is tied to RecycleBank, a new
program offering from AAA to their customers that uses
rewards to motivate people to recycle. After launching
the program on June 2, 2008, households have nearly doubled
the amount of waste they recycle.
RecycleBank motivates households and communities to recycle
by measuring the amount of recyclables from each household
and then converting the weight into RecycleBank points.
These points can be viewed and redeemed at www.recyclebank.com
with over 450 national and local RecycleBank reward partners.
“We knew that our customers could do more recycling and
RecycleBank provided the motivation,” said Brad Baty,
general manager of AAA Recycling and Trash Removal Services.
“RecycleBank is a great way for us to improve environmental
efforts by raising curbside recycling rates. RecycleBank’s
program presented AAA with the opportunity to be the
channel through which the increased participation is
Participating households redeem their RecycleBank points
with national RecycleBank reward partners such as Coca-Cola,
Kraft Foods, Green Mountain Coffee, and CVS/pharmacy,
as well as with local Northern Virginia retailers such
as Shoppers, Anita’s, Paisano’s Pizza, and Broadway Gallery.
Many local and national retailers recognize the value
of partnering with an environmentally-friendly company
such as RecycleBank. Reward partners gain exposure in
the marketplace, which leads to customer loyalty and
repeat business. Additionally, households recognize the
value of shopping with retailers that believe in the
importance of environmental initiatives and community.
“The RecycleBank program has been absolutely fantastic
for our community and was frankly long overdue”, says
Peter Brownell, RecycleBank member and AAA customer.
“We were conscientious before, but now that we have the
program we’ve increased our household recycling tremendously
and use our rewards points for useful, everyday purchases.”
“As RecycleBank continues to expand across the country,
our vision to preserve the environment by dramatically
increasing household recycling rates becomes more and
more attainable,” said Ron Gonen, co-founder and CEO
With the program’s immediate success, AAA is considering
the implementation of RecycleBank in other markets.