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SEPTEMBER 2009
Call2Recycle expands program into Ontario households
Responding to the Ontario Ministry of the Environment’s
efforts to implement the province’s Waste Diversion Act,
the Rechargeable Battery Recycling Corporation of Canada
(RBRCC) has proposed to expand its decade-long, free
recycling program, Call2Recycle, by becoming an official
industry program for all household batteries.
The Minister’s directive will result in the first mandated
all-battery collection and recycling program in North
America, serving as a model for future industry stewardship
programs in the province and beyond.
“We echo and applaud the Ministry of the Environment’s
goal of attaining ‘zero waste’ in Ontario. In addition
to lessening the negative environmental impacts of waste,
this movement reinforces the benefits – and responsibility
– of reusing what we produce and consume,” said Carl
Smith, chairman, RBRCC. “More than 685,000 kilograms
of rechargeable batteries have been recycled in Ontario
over the past decade through Call2Recycle. By recovering
resources from used batteries, we are taking one small
step in helping the Minister achieve this goal.”
By expanding the Call2Recycle program, the battery industry
would be the first industry in Ontario to be recognized
as meeting Ontario’s emerging waste management and resource
recovery plans. Call2Recycle’s industry stewardship plan
(ISP) was submitted on behalf of battery stewards that
sell into Ontario and responds to the provincial call-to-action
by proposing to assume responsibility for all battery
collections. Expansion would be seamless and would continue
to be free to consumers and collection locations, as
Call2Recycle’s infrastructure – existing collection sites,
service chain providers and relationships in the marketplace
– can be leveraged to swiftly and efficiently accommodate
the collection of all household batteries.
The expanded program could begin as early as January
1, 2010. The ISP documents strategies to collect and
recycle more than 10 million kilograms of batteries in
the province over five years.
An advisory committee will be established to guide the
ISP toward its expansion objectives and ensure continued
success. Toronto-based RBRCC will employ local partners
to handle its sorting and processing needs.
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