Campaign launched by European plastics industry
Survey reports ‘high risk’ of raised tax if government
A ground-breaking campaign was launched by the plastics
industry to challenge itself, government and consumers
to step up recycling and to stop sending plastic to landfill.
The Plastics 2020 Challenge is the first time plastics
manufacturers and processors themselves have called for
a widespread and open debate and set their own targets
for helping make the country greener.
The plastics industry is pledging several commitments
on the “four R’s” – reduce, reuse, recycle and recover,
including doubling the recycling rate of plastic packaging
by the year 2020.
The campaign also challenges the government, environmental
groups and consumers to join forces with the industry
to get more out of the resources we all use.
The campaign launched a website, www.plastics2020challenge.com,
urging members of the public and interest groups to join
the debate on the benefits, use and disposal of plastic
products and packaging.
In a radical move other environmental campaigners, such
as Friends of the Earth, will be encouraged to take part
in regular web debates – on subjects such as marine littering
and bio plastics. The sponsors of the Plastics 2020 Challenge
believe that only an honest, open and rational debate
on controversial issues will lead to a consensus about
how to move forward.
The Plastics 2020 Challenge has been welcomed by WRAP,
the government-sponsored waste reduction and recycling
agency, and the Local Government Association.
Underpinning the scale of the Challenge are the findings
of research by ComRes which showed that almost a third
of councillors do not expect to meet the government’s
targets for recycling, composting and energy recovery
next year while a third did not know if they would meet
the targets for 2015 and 2020.
Almost a fifth of councilors reported a high or very
high risk of council tax bills having to rise in 2020
because the target would not be met. Asked about the
scale of potential council tax increases if the target
was missed, 18 percent said it would be above 5 percent,
with half of those respondents saying it would be over