Sutter Home switches to recyclable plastic wine bottles
Sutter Home Winery is now using PET bottles from Ball
Corporation for all 187mL wine bottles that feature Plasmax®,
a transparent, internal silicon oxide barrier coating
technology that protects the wine and provides exceptional
clarity without contaminating the PET recycling stream
because it is easily removed during the recycling process.
“The plastic bottles weigh only one sixth what the glass
bottles weigh and they’re much smaller, so consumers
get the same amount of wine in a smaller, unbreakable,
less wasteful and recyclable bottle,” said Wendy Nyberg,
senior director of marketing for Sutter Home.
Sutter Home began using the custom-designed PET wine
bottles in select markets in 2005 and has gradually increased
distribution. The bottles preserve the look of the original
glass container and run on the winery’s existing filling
lines. Sutter Home has been pleased with consumer acceptance
of the plastic wine bottles as well as the entree they
provide into venues that do not allow glass because of
the potential for breakage.
Plasmax provides an FDA-compliant, enhanced passive barrier
for oxygen sensitive products. This ultra thin (less
than 100 nm) material is transparent and resists cracking,
abrasion and delamination. Because Plasmax does not degrade
over time, the length of time bottle inventory can be
stored is not limited by the barrier material.
A recycling study conducted according to the European
PETCORE protocols demonstrated that Plasmax is removable
during the recycling process and does not negatively
affect any of the test requirements.