SEPTEMBER 2010
                                        

Call2Recycle challenges Americans to recycle one million pounds of batteries

Call2Recycle launched an awareness campaign designed to educate consumers and businesses on the importance and ease of battery recycling called MyCall2Recycle. During the campaign, consumers are asked to scour their homes and rid their attics, junk drawers and storage spaces of all used rechargeable batteries and cell phones and bring them to any of Call2Recycle’s 30,000 public drop-off locations to help the organization achieve its goal of collecting one million pounds of rechargeable batteries before October.

The MyCall2Recycle campaign consists of three major components: online contests through the campaign’s website MyCall2Recycle.org; in-store giveaways for consumers who recycle their rechargeable batteries at campaign partner locations, promoted through Call2Recycle’s Facebook and Twitter pages; and a cross-country collection drive in four major markets.

As part of the MyCall2Recycle campaign, people are invited to participate in an online video contest, which launched today at MyCall2Recycle.org, by sharing their green stories about what inspires them to recycle. Between now and October 1, eco-enthusiasts will have the chance to create and upload their videos, and vote on their favorites for a chance to win cutting-edge wireless gadgets. The first 100 people to upload a video that meets the contest requirements will receive a free Call2Recycle eco tote bag.

Call2Recycle has partnered with battery recycling program participants DeWALT, Lowe’s, RadioShack and Staples to build awareness of the importance of battery recycling through the MyCall2Recycle campaign.

To educate consumers in major markets about the importance of rechargeable battery recycling, and to help Call2Recycle reach its campaign goal of collecting one million pounds of batteries between now and October 1, the organization will host collection drives September 20 to 26, in Atlanta, Chicago, Dallas and San Diego.