Communities rally for more recycling
Challenge will award $100,000 to winners
Americans recycle only 1.5 lbs. of the more than 4 lbs. of waste they generate daily, adding unnecessary waste to landfills. In an effort to help slow this trend and further inspire waste reduction efforts, SC Johnson has partnered with Recyclebank to launch the SC Johnson Green Choices Recycling Challenge. The program encourages 50 communities, 1 in each state, to compete for the highest recycling participation rate during the 6 month challenge. The winning community will receive a $100,000 grant from SC Johnson.
The SC Johnson Sustainable Behavior Change Program is a five year research project that will bring together academics, environmentalists and consumers in an effort to identify what drives behavior change around a number of sustainable actions. Overlaying consumer-action programs will test different message techniques across communities to understand what motivates that behavior change. The program’s initial research will dovetail with the SC Johnson Green Choices Recycling Challenge.
While the challenge aims to increase consumers’ recycling, it will also contribute to the company’s goal of becoming landfill neutral by 2016. Through operational commitments as well as with the help of Recyclebank and communities across the country, the company will eliminate or divert more than 480 million lbs. of waste from the nation’s landfills, which is equivalent to more than its U.S. waste footprint. The company defines its waste footprint as all its U.S. manufacturing, office and consumer packaging waste and shipping materials.
The 50 new communities involved in the SC Johnson Green Choices Challenge will join more than 300 communities across the U.S. and the U.K. that have implemented Recyclebank programs to help increase recycling rates through incentives and reward residents with deals on everyday household and grocery items. In addition to significant environmental benefits, increased recycling also has a positive impact on municipal finances through disposal cost savings and revenues from the sale of recyclables.