October 2004
ExxonMobil and Earth 911 Unite to Promote Motor Oil Recycling
Fairfax, VA— To help promote used motor oil recycling and environmental education, ExxonMobil declared an alliance with the nation’s environmental information network, Earth 911. The agreement provides support to Earth 911 in areas of promotional outreach, technological support, product labeling initiatives and program funding.
Earth 911, a unique partnership between the public and private sectors, is recognized for providing community-specific environmental information to the public and to local, state and federal government agencies. Earth 911 empowers communities by providing localized information and resources such as recycling and waste management that improve the quality of life.
“This alliance will help inform consumers about the importance of used motor oil recycling, as well as the proper way to do it,” said Charlie Rau, global environmental advisor, ExxonMobil Lubricants & Specialties. “For instance, used motor oil can take on a whole second ‘life’ through re-use as a fuel in environmentally sound cement kilns or power plants, thus, conserving natural resources and helping to protect our environment.”
Under the agreement, a variety of Mobil- and Exxon-branded products will feature the Earth 911 logo and a link will be created to Earth 911’s Internet website — www.earth911.org, from the Mobil 1 motor oil website www.mobill.com.
Earth 911’s television, print and radio public service announcements will feature the Mobil 1 logo and continue to provide content featuring information about proper dispositions for used motor oil, identification of approved collection sites, and information about used oil responsibility and management.
Founded in 1991, the Earth 911 Public and Private Sector Partnership assists the public with free “call-to-action” awareness programs. Through Internet websites environmental information and resources are provided by local governments, and readily available for all communities across the U.S. and parts of Canada.