New survey findings reveal barriers to curbside
Kansas City, MO— The city
of Kansas City, Missouri and the Aluminum Can Council (ACC), a
coalition formed by the Aluminum Association and Can Manufacturer’s
Institute, have conducted a first-of-its-kind survey among residents
in the city’s “urban core.” The goal of the
research was to gather input about issues related to the city’s
curbside recycling program, KC Recycles, and to identify common
patterns among inner city residents in regards to curbside recycling.
Key findings indicate that the
main reasons the city’s urban core residents do not recycle
are because they do not have a recycling bin, do not think recycling
is necessary, and do not know enough about the city’s recycling
program. The research shows that 90 percent of urban residents
in the city’s lowest area of participation believe it is
important to recycle. And, residents are more likely to recycle
if: they are given incentives, there is an increased frequency
of recycling pickups, they have access to recycling bins, and
are provided with information about the recycling program through
direct mailings, local newspapers and commercial TV.
Kansas City is a member of the
Curbside Value Partnership (CVP) a national program lead by the
aluminum industry to combat declining recycling rates in curbside
programs. As part of the partnership, the industry has been working
closely with KC Recycles staff to identify solutions to turn the
tide in declining participation rates among the urban and ethnic
Some of the compelling statistics
gathered from the “urban core” survey state that:
•45 percent report that
aluminum cans are more important to recycle.
•66 percent said they would recycle aluminum cans if they
knew they were more valuable and recyclable than other materials.
•69 percent have a recycling bin for the city’s
current curbside program.
•79 percent do some recycling.
•65 percent say they recycle their cans, but only 44 percent
•33 percent say they are “very familiar” with
the KC Recycles program.
The survey was conducted in July
among the city’s “urban core” zip codes. The
survey was administered by phone to a random sample of 411 residents,
and the results have a precision of at least +/- 4.9 percent at
the 95 percent level of confidence.