Consumer product earns Zerofootprint
Manufacturing process has no negative environmental
Trenton, NJ— TerraCycle Plant Food™
has become the first consumer product to earn the Zerofootprint™
seal. The seal signifies that the materials and manufacturing process
used to produce a product have virtually no negative environmental
Zerofootprint™ Inc. is a not-for-profit
that seeks to help people and businesses reduce their effect on
The Zerofootprint™ seal is issued through
the organization’s innovative offsetting program, which accounts
for the environmental impact of a given product or service, seeks
to reduce this impact through conservation and recycling efforts
and then offsets the remaining impacts through natural resource
restoration and carbon offsetting.
TerraCycle Plant Food is made by feeding premium
organic waste to millions of worms, liquefying their ‘poop’
and packaging the brew in a used soda bottle. Since the production
process actually consumes waste – organic waste and used soda
bottles – and since the product itself is all natural, TerraCycle’s
overall environmental ‘footprint’ is nearly ‘net
TerraCycle obtains thousands of used soda bottles
from its Bottle Brigade campaign. That program pays schools, churches,
charities and other non-profit organizations to collect used bottles.
More than 1,300 organizations throughout North America are registered
Bottle Brigade collection points.
TerraCycle also collects used soda bottles at
stores that carry the company’s EcoPallet display unit. The
EcoPallet features a box in the center of the pallet where consumers
can deposit empty soda bottles. When full, the box is shipped back
to TerraCycle where the bottles are reused.
For each bottle collected in the EcoPallet program,
TerraCycle will donate $0.05 to Zerofootprint, as well as $0.05
to a local school that participates in the Bottle Brigade program.
TerraCycle EcoPallet displays are in Home Depot
stores throughout Canada and are being tested at Home Depot stores
in New Jersey.