WEEE Directives may disrupt sales
in Europe
Sunnyvale, CA— With the passing of the deadline
last month for RoHS (Restriction of Hazardous Substances) compliance
with European Union (EU) laws governing the recycling of electronic
equipment, manufacturers now face the very real possibility of lost
or at the very least, disrupted revenue when countries begin enforcement
of RoHS and WEEE recycling laws, according to M-Cubed LLC, a worldwide
provider of turnkey RoHS/WEEE, Excess & Obsolete and E-Waste
Solutions for Fortune 500 companies.
The EU laws regarding WEEE involve much more than
just Electronic Waste recycling. It requires a “design for
the environment” on the R&D side of the product life cycle
as well as product declaration, certification, and take- back on
the manufacturing/production side through the end of use of the
product. This adds much complexity to product planning and fundamentally
changes how companies should conduct business in the EU.
“Every electronics manufacturer that sells
products directly or indirectly into Europe needs to be compliant
now with the new WEEE laws. With more than an estimated six million
tons of waste electronic equipment being dumped into EU landfills
every year, we expect full enforcement of these new laws to start,”
said Mike Battaion, vice president, technology development for M-Cubed.
“For most electronics manufacturers, getting shut out of a
particular European country for non-compliance can have a devastating
financial impact. For the larger public companies, it can cause
serious revenue unpredictability that will negatively impact stock
price, and will require disclosure of risk to revenue under the
Sarbanes-Oxley rules.”
While each EU State has in place or is developing
its own take-back WEEE requirements, in every scenario the burden
for recycling ultimately rests with the producer. Confusingly, the
“producer” has five different definitions depending
upon how a company conducts business in a particular EU state. The
stringent WEEE law, which was originally passed by the EU in 2003
and took effect in August 2005, is just now beginning to see across-the-board
enforcement. Early this year, a British pharmaceutical company was
heavily fined and fell victim to the rules through its failure to
provide a specific in-store notice alerting customers to the fact
that its prices include a contribution to the product recycling
fund, set up to ensure that WEEE is collected and recycled in a
responsible manner.
“Even after most of the deadlines have run
out, the RoHS and WEEE landscape is still developing and smaller
U.S. companies need to develop practical, affordable approaches
in order to stay legal and competitive at the same time,”
advises Dr. Lothar Determann, partner at the international law firm
of Baker & McKenzie, which has offices in 70 cities worldwide.
Prompting the enforcement is the requirement that
companies conform, as of July 2006, to the ED directive called RoHS.
The RoHS deadline is seen as a catalyst that is sparking wide scale
enforcement in the EU. WEEE is no longer just an EU issue, as many
other countries and state legislators within the United States are
busily drafting, enacting and enforcing similar regulations. Japan,
South Korea, China, numerous countries in South America, and states
such as California, Maine, Washington and Michigan already have
legislation in place.
WEEE is most easily defined as Recoverable equals
Re-use plus Recycle. The targets set in WEEE documents focus on
Recoverable and Recyclable. As an example, in Category 3 IT and
Telecommunications Equipment, 75% of product’s weight must
be recoverable and 65% must be recyclable. This means at a minimum
10% of the product must be reusable. The EU is not only concerned
about the proper dismantling and disposal of E-Waste, its focus
is also to minimize the amount of E-Waste entering landfills and
that is accomplished by re-use of the product or its components. |