Griffin, Georgia to promote mandatory curbside recycling
program with CVP
Targeted marketing will focus on routes with fewer
A study conducted by the state of Georgia found
that Georgians are throwing away recyclables at
an alarming rate. In fact, the study found that
forty percent of what they throw away can actually
be recycled. These recyclables are crucial to Georgia’s
environment and economic well-being.
To help curb the waste, the city of Griffin, Georgia,
and the Curbside Value Partnership (CVP) have teamed
up to promote recycling as the easiest way for Griffin
residents to minimize their environmental footprint
in the state.
Griffin has had a mandatory curbside recycling program
since March of 2007. Residents who fail to put their
35 gallon recycling carts out at the curb on the
designated pick-up day will forfeit their garbage
collection for the day. Recently, city officials
noticed that residents on a particular route were
setting out their recycling carts along with their
garbage carts, but that the recycling carts were
only partially full.
“Griffin has the only mandatory curbside program
in the state. That is something we fought hard for
and are very proud of,” said Phil Francis, director
of Central Services for the city of Griffin.
Beginning this October, CVP will work with the city
to implement a grassroots communication campaign
designed to reach city residents through strategic
advertising, participation in local events, a partnership
with Keep Spalding-Griffin Beautiful and the Griffin
Chamber of Commerce, and media relations. In addition
to the city-wide campaign, CVP will develop materials
for specific routes with lower recycling tonnages,
urging them to “keep up” with the other routes in
the city, and tapping in to their competitive spirit.
“Our research indicates that educating residents
on the benefits of recycling has the greatest impact
on increasing curbside recycling,” said Steve Thompson,
program director for CVP.