American Recycler News, Inc.


E-Waste Systems enters e-commerce recycling

E-Waste Systems, Inc. (EWSI) has signed an eManagement contract with GoEz Deals, Inc. of New York to be a strategic e-commerce and technology partner. This transaction is expected to add $3 million or more to 2013 revenues.

“GoEz has experienced impressive revenue growth to around $2 million per quarter, with steadily increasing profitability. It has proven to be a strong entrant in both the e-commerce and wholesale warehouse businesses, having added over 600 affiliated agency partners since inception. This relationship will enable GoEz to expand their business into the e-waste and end-of-life electronics market by harvesting the relationships with its affiliates to promote our eWaste services and to expand the opportunities to secure more consumer-based streams of eWaste,” said Mr. Martin Nielson, founder and CEO of EWSI.

GoEz intends to double its presence in Brooklyn by year’s end, and will launch similar operations in Miami and Los Angeles in 2014. GoEz also plans to introduce its own brands for household goods in 2014, as well as its own branded warehouse discount rewards card and e-commerce credit card programs.

GoEz currently has a website with multiple daily coupon promotions on a wide variety of merchandise and services. Using its e-commerce website, GoEz is striving to become a major player in the industry where it can compete with industry leaders such as Groupon and Living Social. Based in New York, GoEz has an experienced and knowledgeable management team with impressive and accelerating growth prospects. GoEz has also developed software solutions for mobile phones and recently began implementing reverse logistics services, which are planned to form a growing part of the relationship with EWSI.

In addition to recycling and e-commerce, GoEz is expected to provide exposure to consumers through online e-commerce, which is otherwise hard to reach for EWSI. Overall retail e-commerce sales for the first quarter of 2013 were estimated at $1,118.9 billion, an increase of 15.2 percent from the first quarter of 2012, while total retail sales increased 3.7 percent in the same period.

In 2011, the share of internet users in the U.S. population reached approximately 80 percent. The number of online shoppers in the U.S. is forecasted to reach more than 150 million in 2015, with almost 80 percent of U.S. internet users shopping online.

Growth in online shopping in the U.S. in 2012 is projected to mostly be driven by mobile and social commerce as well as daily deals. “Digital Content & Subscriptions” grew by almost 30 percent in 2011, making it the fastest growing B2C e-commerce category in the U.S. in 2011, followed by “consumer electronics”.

Significantly, in 2012 the Consumer Electronics industry sales surpassed $206 billion, the first time yearly industry revenues in the U.S. topped the $200 billion mark. Sales growth is projected to continue into 2013, when industry revenues will likely grow 4.5 percent reaching $215.8 billion. The increasing e-commerce trend and the significant growth in electronics sales will directly influence electronics recycling needs.

GoEz targets the currently underserved Latino market in America. Comprising 20 percent (60 million people) of the total U.S. population, with young average age, a fast growth rate, and increasing disposable income and technology adoption, this market presents abundant opportunities for GoEz to fill a major void through e-commerce.

EWSI presently is able to arrange collections in the U.S. from any zip code and has entered the UK market, opened a key office in China, launched a partnership in Australia and recently announced deals in Mexico, India, the Carribean and South America. EWSI brings technology – including its recently announced proprietary ePlant1000™, eWasteCC™ carbon credit and eWasteTRACK™ solutions, as well as regulatory knowledge, industry experience and management services – to its subsidiaries and affiliates, brand licensees and teaming partners around the world.