November 2004
Roche Incorporates Hybrid Cars Into Company Pharmaceutical Sales Fleet
Nutley, NJ— Roche announced plans to drive full speed toward efforts to improve the environment. As part of the company’s commitment to lower greenhouse gas emissions by 10 percent over the next five years, Roche is integrating Toyota Prius and Ford Escape hybrid vehicles into its pharmaceutical sales fleet. This initiative is also an ongoing attempt to continually improve business practices. Initially, 20 sales representatives are involved in the pilot program.
These vehicles are expected to emit up to 97 percent fewer hydrocarbons and oxides of nitrogen than vehicles that currently meet today’s nationwide Tier I standards. In addition these vehicles will significantly reduce carbon dioxide emissions, a known greenhouse gas.
“Roche is committed to seeking innovative solutions to the challenge of improving the environment from all aspects of our operations, and we look for ways to preserve the planet and reduce emissions,” said Jack Kace, vice president, corporate environmental & safety affairs. “We plan to continue to add hybrids and other fuel efficient vehicles into the 1,400 car sales force and eventually replace our entire fleet.”
The majority of scientists studying the effects of automobile emissions believe that increasing concentrations of greenhouse gases are contributing to global warming which could result in problems including more severe weather events like tornadoes, droughts and winter storms, more forest fires and damage to water resources.
The Prius is one of the most fuel-efficient cars on the market due to its aerodynamic shape and Hybrid Synergy Drive powertrain. The 2004 Prius has an EPA-estimated combined city/highway average of 55 miles per gallon and a tank size of about 12 gallons. The Escape hybrid is expected to provide 35-40 miles per gallon in the city on a 16.5 gallon tank.
Roche has been active in instituting environmentally friendly programs for years, including using recycled products and recycling appropriate materials. In addition, the company sponsors sustainability and energy awareness days to encourage all employees to be environmentally responsible.