Aluminum Association discloses new trends and
data revealed by packaging research
Las Vegas, NV— Aluminum
beverage cans continue as the overwhelming packaging choice of
customers and consumers, who respond to its innovations in form
and function and also recycle the container more frequently than
they do glass and plastic containers.
Consumer packaging research from
the Aluminum Association and the Can Manufacturers Institute was
discussed as part of a presentation, “Innovations and New
Markets in Aluminum Beverage Containers” at PackExpo, the
packaging industry’s tradeshow.
Among the presentation’s
•Cans accounted for 62
percent of container unit shipments in 2002, far ahead of plastic,
17 percent, and glass, 21 percent.
•Within the grocery,
drug and mass-merchandiser package mix, cans represent 75 percent
of the total mix, with plastic comprising 23.5 percent and glass
•The aluminum beverage
can consistently rated higher than the plastic bottle, its chief
competitor, in perceptions of key qualities such as convenience,
recyclability and economics.
•The aluminum beverage
can dominates in all major channels. Among all consumers, 66
percent recycle aluminum cans 75 percent to 100 percent of the
time, compared to 52 percent for plastic containers, 48 percent
for newspapers and 44 percent for glass bottles.
And aluminum cans aren’t
likely to lose their No. 1 standing for the foreseeable future.
“The beverage industry is brimming right now with new innovations
and line extensions,” said Robert Budway, president of the
Can Manufacturers Institute. “Companies like Heineken and
Coppola Wineries are seeing the benefit of incorporating aluminum
can innovations into their highly successful new products.”
Key insights from the PackExpo
discussion, led by Jim Fisher, vice president of packaging industry
affairs of Ball Corporation, included:
•New innovations create
exciting customer and consumer demand. The aluminum beverage
can industry continues to lead the industry in innovation through
developments such as shaped cans, wine packaged in cans and
resealable cans. Beverage companies such as Heineken are adopting
innovations that grab consumers’ attention with unusual
shapes and magazine-quality graphic labels.
•Beverage packaging designs
make a successful package. Consumers continue to display a preference
for aluminum cans based on value, functionality and recycling
qualities. Aluminum beverage cans meet or exceed common consumer
attributes with visual appeal, ease-of-use, product protection,
recyclability, cost and tamper evidence.
•Aluminum beverage cans
are the most recycled packaging format. Nearly 50 percent of
consumers view aluminum beverage cans as environmentally friendly,
compared to 21 percent who believe in plastic bottles.