England households to be enticed to recycle with
prizes and awards in a six-month pilot program
Millions of households across
England will be tempted to recycle more of their rubbish and cut
down their waste with many local authorities offering prize draws,
cash rewards and community gifts beginning in October, 2005.
Around 50 schemes across the
country will pilot, test and assess various approaches to incentivise
people to recycle and reduce waste.
Personal rewards for regular
recycling - including cash awards, prizes and discount vouchers
for shopping and local leisure facilities - will be offered by
some local authorities. Recycling lotteries, league tables, text
messages, scratchcards will be trailed by others.
In some cases schools and charities
will be cashing in on increased recycling. In others, communities
will be rewarded with cash for local schemes and improvements.
Local Environmental Quality Minister,
Ben Bradshaw said he hoped that the schemes would not only encourage
regular recyclers to recycle more, but would help to engage with
people who have yet to start recycling regularly.
As an example, residents in East
Riding will be able to sign up for text messages reminding them
to put their recycling out on the eve of their collection day.
Residents who register their
mobile phone numbers will be entered into a monthly prize draw,
with prizes worth £500 - holiday vouchers, mountain bikes
and cash - up for grabs.
The six-month pilot project will
assess whether this will help to encourage residents who normally
forget to put out their recycling to recycle more of their waste,
Crewe and Natwich Borough Councils
will be entering regular recyclers in social housing into weekly
prizes draws with two £1,000 prizes to try and encourage
more recycling in an area with a traditionally low participation
Elsewhere, in participating schools
in Lancashire, primary school children can earn free vouchers
for leisure facilities and equipment for their school by encouraging
their friends and family to pledge to recycle their rubbish in
a new trial scheme to be carried out by the County council.
The more pledges received and
rubbish recycled, the more points available to the participating
schools which they can cash in for school equipment, from computers
to sports equipment. For every three pledges a pupil attracts,
they will receive a voucher providing free entry into local leisure
facilities, like swimming pools. Top performing pupils in each
school will be awarded a prize at the end of the five-month trial.
Waste reduction will be the focus
of a number of projects. Teignbridge District Council, for example,
will offer residents the change to win organic food boxes weekly
for six months if they don’t throw out food waste.
The results from the pilot studies
will provide an evidence base for future policy development in
this area, and guidance to local authorities on best practice.
Ben Bradshaw went on to highlight
that this work was vital to ensure that the current momentum to
increase recycling was not lost: “In the past nine years
recycling in England has tripled from 7.5% to nearly 23% in 2004/05
and has doubled in the last four years alone.
“In order to maintain the
momentum and achieve further substantial increases in recycling
new approaches are needed to actively engage with the public.”