Coca-Cola unveils Olympic Torch Relay sustainability
plan and expands hybrids
The Coca-Cola system in Canada will expand its fleet
of hybrid-electric delivery trucks across Canada and
released details on its sustainability plans for the
Vancouver 2010 Olympic Torch Relay.
The Company will expand Canada’s largest fleet of heavy-duty
hybrid diesel-electric delivery vehicles. An additional
15 hybrid single-axle tractors will be added to the existing
hybrid fleet of 20 side-bay trucks and 2 straight trucks.
“The expansion of our hybrid truck fleet across North
America is a critical component of our commitment to
reduce our overall carbon footprint by 15 percent by
the year 2020,” said John Brock, chairman and CEO, Coca-Cola
In July, the Company announced its commitment to achieve
its overall corporate responsibility and sustainability
goals by the year 2020. Called Commitment 2020, goals
include a reduction of their overall carbon footprint
by 15 percent. Other Commitment 2020 goals include having
a water-neutral impact on local communities and recovering
the equivalent of 100 percent of its packaging.
The hybrid delivery trucks use an estimated 30 percent
less fuel and produce approximately 30 percent fewer
emissions than standard tractors. These first-of-their
kind vehicles will first be deployed across five cities
– Vancouver, London, Toronto, Ottawa and Montreal.
As Presenting Partner of the Vancouver 2010 Olympic Torch
Relay, Coca-Cola hopes to inspire people to take positive
action in their communities by demonstrating its commitment
to active living and sustainability. Earlier this year,
Coca-Cola announced its Olympic Games Sustainability
Plan. One pillar of the plan is the first carbon neutral
Olympic Games activation. This commitment includes carbon
neutral activation of the Olympic Torch.