NOVEMBER 2010
                                        

Earth911 partners with IBWA to educate consumers

The International Bottled Water Association (IBWA) and Earth911.com have formed a sponsored partnership to encourage increased and more extensive recycling of all empty plastic bottles.

For the next year, IBWA will sponsor Earth911.com’s plastic bottle section. IBWA’s sponsorship includes contribution of research findings, video presentations and related information to help consumers better understand how to recycle these valuable materials.

Earth911.com hosts the nation’s largest and most comprehensive resource for consumer recycling information through its Local Recycling and Proper Disposal Directory. The directory includes detailed data on how and where to recycle more than 240 products throughout 127,000 locations and programs in North America.

“Proper disposal of PET plastic bottles has become increasingly important,” said Earth911.com president Corey Lambrecht.

“The partnership will advance bottled water companies’ on-going efforts to provide effective solutions for proper, post-consumer recycling for all plastic bottles, including empty plastic water bottles,” said Joe Doss, president and CEO of IBWA. “This new partnership with Earth911.com gives our industry a valuable new way to communicate to consumers and provide them with education about the importance and effectiveness of plastic recycling,” he said.

“According to the United States Environmental Protection Agency, bottled water containers make up 1/3 of 1 percent of the domestic waste stream,” Doss explained, “So for an effective solution to concerns about landfills, it is important to capture the containers of the thousands of products packaged in plastic, including bottled water containers, but extending far, far beyond it.”