NOVEMBER 2011

Brooks Utley partners with Plastics Make it Possible

Saving energy at home can be a confusing topic, so Plastics Make it Possible®, an initiative sponsored by the plastics industries of the American Chemistry Council, is partnering with HGTV’s Brooks Utley to show that it doesn’t take a lot of money, time or skill to improve energy efficiency – a priority for most American homeowners.

According to a recent survey conducted by Kelton Research on behalf of Plastics Make it Possible that measured homeowner attitudes toward home-energy efficiency, 92 percent of American homeowners feel it’s important to make their homes more energy efficient, yet almost half of those surveyed (46 percent) are not taking the necessary steps to increase their home’s energy efficiency because they think it’s too expensive.

“While most homeowners realize the importance of home-energy efficiency, far fewer are aware of the many cost effective ways to make their homes more energy efficient,” said Brooks Utley, green building and design expert and star of HGTV shows “The $250,000 Challenge” and “Designed to Sell.” “Plastics are an integral part of home building and design today and can play a big role in making homes more energy efficient.”

To encourage energy efficiency, Plastics Make it Possible has launched an online interactive house that highlights ways to save energy using plastics. Visitors can customize a virtual home and share it online for entry into a sweepstakes to win a $250 gift card to a home improvement store. Visit www.plasticsmakeitpossible.com for more information.