AbitibiBowater announces name change
AbitibiBowater announced that it will change
the company name to Resolute Forest Products.
“We are changing our name to Resolute Forest Products to better
reflect the fundamental characteristics of the company we are
today, including our determination, strength and resolve to be
a profitable, sustainable organization,” stated Richard Garneau,
president and chief executive officer. “With our competitive
cost structure, diversified revenue base and strong balance sheet,
we are well-positioned for the long term.”
The company identity change follows an initiative, launched in
April 2011, in which employees were invited to suggest a new
name for the company. An internal selection committee and the
executive team chose Resolute Forest Products from among approximately
1,400 employee submissions.
On November 7, 2011, the company will begin using Resolute Forest
Products and related visual identity on its marketing materials,
website, signage and other communications. When communicating
in French, the company will use the name Produits forestiers
Résolu. Prior to the November launch, the company continued to
be referred to as AbitibiBowater.
While the company will be doing business as Resolute Forest Products
as of November 7, AbitibiBowater Inc. and its subsidiaries will
not change their legal entity names until the company obtains
shareholder approval as required by law. The company will seek
formal shareholder approval at its 2012 annual general meeting.
For customers, suppliers and other stakeholders with whom the
company interacts, little will change beyond how the company
will refer to itself and its products. The company will operate
“business as usual” with respect to invoicing, payments, contracts,
company stocks and stock market listings. AbitibiBowater will
work to ensure the transition to the new identity is as smooth
and seamless as possible for all its stakeholders.
The Resolute Forest Products logo calls to mind the forest in
which the company works, the paper and lumber products it manufactures,
and the modern and dynamic nature of the organization. Paper
products are reflected in the half-circle of the “R”, symbolizing
a paper roll, as well as in the folds within the logo. The rectangular
and triangular shapes, in the legs of the “R”, represent wood
products and forestry. Through the use of green as a primary
color, the design also depicts the company’s determination to
be a profitable business, committed to sustainability.
AbitibiBowater owns or operates 18 pulp and paper mills and 24
wood products facilities located in the United States, Canada
and South Korea.