American Recycler News, Inc.


PepsiCo Dream Machine Recycle Rally launches contests for third year

PepsiCo officially began the Dream Machine Recycle Rally contests for the 2012/2013 school year. Now in its third year, the Dream Machine Recycle Rally is a national program that aims to encourage students, grades K-12, to make recycling a part of their everyday lives and offers participating schools the chance to earn rewards and compete for contest prizes.

Since the Dream Machine Recycle Rally launched in 2010, more than 500,000 students in approximately 900 schools in 34 states nationwide have recycled an estimated 25 million containers through the program to date.

The Dream Machine Recycle Rally is part of the broader Dream Machine Recycling Initiative – a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful. With the Dream Machine Recycling Initiative, PepsiCo aims to create strategic partnerships to help increase the U.S. beverage container recycling rate to 50 percent by 2018, by providing greater on-the-go access to recycling receptacles. The Dream Machine Recycle Rally and the Dream Machine Recycling Initiative are aligned with PepsiCo’s global environmental goals, among them to reduce packaging weight and to use rPET and renewable sources in packaging.

As part of the Dream Machine Recycle Rally program, participating schools earn points for every non-alcoholic aluminum can or plastic bottle collected through the program, and can redeem those points with local businesses or national retailers for rewards such as sporting goods, electronics, gift cards, educational events, and music, books and videos.

Additionally, during the Dream Machine Recycle Rally contest period, which runs from September 12, 2012 through April 30, 2013, participating schools may compete to win 1 or more of 90 contest prizes. Three participating schools that recycle the most in their bracket, determined by school size, will receive a $25,000 Dream Green School Makeover Grand Prize to be used for Green Improvements at their schools.

In addition to rewards and contests, the more plastic bottles and aluminum cans recycled through the Dream Machine Recycle Rally and the broader Dream Machine program, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities, a national program offering free education in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities, so that our nation’s heroes can make their own dreams come true.