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Bridgestone displays concept tire of 100 percent sustainable materials
Bridgestone commits to use 100 percent sustainable materials in its tire manufacturing by year 2050

Bridgestone Corporation exhibited a concept tire composed of 100 percent sustainable materials at the 2012 Paris Motor Show. The tire on exhibit represented an example of Bridgestone’s use of advanced materials technologies to achieve the commitment of using 100 percent sustainable materials in its tire manufacturing for 2050 and beyond.

The development of the concept tire is the result of collaborative efforts with a number of resources, including academia. In order to achieve the level of 100 percent sustainable materials, Bridgestone is diversifying the regions where it produces natural rubber and also expanding the range of reinforced plant fibers it uses. Additionally, fossil resource based components such as synthetic rubber, carbon black and rubber compounding agents in the tire were synthesized from biomass.

As a next step in the process, the Bridgestone Group will establish a framework of research and development and initiate the necessary core technologies to begin mass production. Further, Bridgestone is targeting the year 2020 for commercial sales of certain sustainable materials used in the manufacturing process.

The transportation sector (automobiles, tires, etc.) has a significant impact on the environment, particularly in terms of resource consumption and CO2 emissions. As the world’s largest tire and rubber manufacturer, the Bridgestone Group is working to contribute to the realization of a sustainable society while providing a constant and reliable supply of advanced and high-quality products to meet the needs of customers around the world.

To fulfill its mission, the Global Bridgestone Group has established long-term environmental vision. The Group has established the usage of 100 percent sustainable materials as an initiative to make full use of its technological and product development capabilities. Accomplishing this will require progress specifically in the areas of expanding or diversifying renewable resources. With respect to this progress, the Bridgestone Group previously announced a number of initiatives. By implementing plans to achieve the use of 100 percent sustainable materials, the Bridgestone Group will be able to offer its customers high quality products on a perpetual basis since the products will be sustainable from a business and environmental standpoint.