December 2004

Recycline's New Razor Holds Environmental Concerns at Bay

Waltham, MA— Recycline, Inc. an environmental consumer products company, has introduced the first environment-friendly alternative to the disposable razor. The new Preserve™ Razor Recyclable is now available to natural product retailers and distributors nationwide.

Recycline is catering to the estimated 63 million consumers in the U.S. who consider the environment when making purchasing decisions and to the retailers that sell natural products to them.

The Preserve Razor Recyclable is the latest addition to the Preserve brand, which already includes the number one selling toothbrush line in the natural product marketplace. “The razor category in the natural channel has been void of an innovative offering and it has taken us two years to fill it so we are extremely excited about this launch,” says Recycline president and founder Eric Hudson. “As our first step in the category, the Preserve Razor Recyclable attacks the excessive resources consumed by disposable razors in the U.S. Next year, we will launch the Preserve Razor Replaceable,” adds Hudson.

Like the Preserve® Toothbrush, the handles of the Preserve Razor Recyclable are made from 100% recycled plastics - at least 65% are recycled Stonyfield Farm® yogurt cups. The handles are also completely recyclable through community recycling programs that accept #5 plastics or by using Recycline’s postage-paid recycling mailer. Recycline’s new patent-pending design uses only one type of material in the handle and its unique attachment mechanism enables the user to easily pop off the blade when finished. These features make the Preserve Razor Recyclable ideal for recycling and help reduce resources consumed during its manufacture.

“Sourcing recycled materials for consumer products instead of using virgin resources is a great way to support natural resource conservation and reduce dependence on foreign fuels,” states Hudson. “Most don’t realize that plastics are made with valuable resources like natural gas and oil. Using recycled materials reduces the costs to our environment caused by the exploration, mining, reprocessing and transportation of these precious resources. And since disposable razors contribute an estimated 2 million pounds of virgin plastics to landfills every year in the U.S., it is important to look at the life-cycle of the product and design it so that it can be recycled again,” adds Hudson.

Toothbrushes collected by Recycline through their postage-paid mailer program are recycled into plastic lumber for decks and park benches and the same will be true for the Preserve Razor handles. “It is important for us to be involved in this partnership with Recycline as it demonstrates the extent of what companies can do to take responsibility for their products from design to disposal,” states Gary Hirshberg, president and CEO of Stonyfield Farm.

Recycline products are sold in more than 2,500 natural food stores and supermarkets nationwide.

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