Waste Management Expands NASCAR Relationship
Houston, TX— Waste Management Inc. announced that during the 2005 season, it will sponsor the No. 17 Waste Management Ford Taurus driven by Matt Kenseth in the NASCAR Busch Series, as well as Kenseth’s No. 17 NASCAR NEXTEL Cup Series car as an associate sponsor. Waste Management will also support NASCAR in its continued commitment to diversity, through several different initiatives. To begin with, Waste Management will sponsor driver Bill Lester’s No. 22 Toyota Tundra in the NASCAR Craftsman Truck Series for the balance of 2004 and throughout 2005. Additionally, Waste Management will support an entry in the NASCAR Dodge Weekly Series as part of the sport’s Drive for Diversity initiative.
“Waste Management is proud to announce this new racing program that will support our company’s key performance goals, and we expect will inspire our employees and customers, as well as provide value for our shareholders,” said Waste Management chief executive officer David Steiner.
Waste Management will be the primary sponsor for Lester/Bill Davis Racing five NASCAR Craftsman Truck Series events spanning 2004 and 2005, as well as an associate sponsor throughout the balance of 2004 and the full 2005 season.
Since 2001, Waste Management has been a title sponsor of NASCAR’s “Picking Up Places” award, which recognizes the driver of the car who advances the most places in the field from qualifying to race finish, during every NASCAR NEXTEL Cup Series and NASCAR Craftsman Truck Series event.
The company also provides waste and recycling services to nearly all of the tracks holding NASCAR NEXTEL Cup Series and NASCAR Busch Series races. In addition, WM is involved at a local level as a service provider for many of the NASCAR Dodge Weekly Series tracks.