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December 2007

Novelis education project receives UK industry award

An innovative consumer education project developed by Novelis Recycling has won a top recycling industry award. “What a Waste,” an interactive film and educational program explaining the aluminum can recycling process, has been judged the UK’s best example of investment to facilitate the removal of packaging from the waste stream. The award was presented by Valpak Ltd, the UK’s not-for-profit provider of compliance and recycling solutions.

The annual Valpak Awards recognize organizations that have implemented the best or most innovative packaging recycling and waste minimization programs.

The Novelis project, developed in conjunction with the science discovery centre Catalyst in Widnes, Cheshire, provides insight into the science of recycling and takes visitors on a virtual tour of Novelis’ used beverage can recycling plant in Warrington. The plant is Europe’s only dedicated facility for aluminum beverage can recycling.

“This award represents important recognition for the work Novelis is doing to educate, inform and engage the general public about aluminum recycling in the UK,” said Andy Doran, Novelis Recycling national manager.

In the UK, a system of packaging waste recovery notes (PRN) provides the evidence that used packaging has been recycled. The system in turn generates a revenue stream for accredited material reprocessors to enable further development of the recycling infrastructure.