City of Atlanta launches new recycling program
The City of Atlanta announced that a select group of
Atlanta residents will soon be rewarded for their curbside
recycling efforts. In an effort to encourage recycling,
boost recycling participation, reduce the amount of recyclables
being sent to area landfills and save taxpayer money,
City officials introduced the pilot rewards program as
an opportune way to move towards a greener, cleaner Atlanta.
In order to complement Atlanta’s existing sustainability
initiatives, the City of Atlanta has partnered with Rehrig
Pacific, a container company and service provider, to
bring a unique incentive based pilot recycling program
to its residents. As part of this pilot program, Rehrig
Pacific has collaborated with key sponsor Coca-Cola Recycling,
LLC and rewards partner RecycleBank® to offer Atlanta
residents a premiere rewards and loyalty program that
incentivizes household recycling. City officials are
confident they will see a rise in recycling volumes and
a decrease in waste tonnages. In addition to the benefit
to the environment, the rewards program will give residents
and local businesses a needed economic boost.
The City of Atlanta selected 10,000 households for the
incentive based pilot recycling program. The participating
households represent a cross section of recyclers throughout
the city. The RecycleBank rewards program will encourage
better participation in the curbside recycling program.
It will also allow the City to evaluate changes in the
amounts of recyclables collected from residents participating
in the pilot program.
Each home will receive a new 96 gallon blue cart, retrofitted
with an ID tag with the resident’s household address
and RecycleBank account number. City trucks have been
retrofitted with technology to read the cart ID tag.