DECEMBER 2009

City of Atlanta encourages recycling with incentive program

The City of Atlanta announced that a select group of Atlanta residents will soon be rewarded for their curbside recycling efforts. In an effort to encourage recycling, boost recycling participation, reduce the amount of recyclables being sent to area landfills and save taxpayer money, City officials introduced the pilot rewards program as an opportune way to move towards a greener, cleaner Atlanta.

In order to complement Atlanta’s existing sustainability initiatives, the City of Atlanta has partnered with Rehrig Pacific, a container company and service provider, to bring a unique incentive based pilot recycling program to its residents. As part of this pilot program, Rehrig Pacific has collaborated with key sponsor Coca-Cola Recycling, LLC and rewards partner RecycleBank® to offer Atlanta residents a premiere rewards and loyalty program that incentivizes household recycling. City officials are confident they will see a rise in recycling volumes and a decrease in waste tonnages. In addition to the benefit to the environment, the rewards program will give residents and local businesses a needed economic boost.

The City of Atlanta selected 10,000 households for the incentive based pilot recycling program. The participating households represent a cross section of recyclers throughout the city. The RecycleBank rewards program will encourage better participation in the curbside recycling program. It will also allow the City to evaluate changes in the amounts of recyclables collected from residents participating in the pilot program.

Each home in the pilot area will receive a new 96 gallon blue cart, retrofitted with an ID tag with the resident’s household address and RecycleBank account number. City trucks have been retrofitted with technology to read the cart ID tag.