Novelis receives Keep America Beautiful award
Keep America Beautiful, Inc. has chosen Novelis Inc.
as its 2009 Vision for America Award honoree. Keep America
Beautiful recognized and honored Novelis for the corporation’s
leadership in environmental issues, employee volunteerism,
and for its outstanding efforts to promote recycling
in America and worldwide.
The Vision for America Award is presented annually to
distinguished leaders of honored corporations whose personal
and corporate commitment have significantly enhanced
civic, environmental and social stewardship throughout
the United States.
“Through its global recycling programs, Novelis has demonstrated
its commitment to increasing access to recycling, and
advancing the public’s awareness of recycling of aluminum
and of all materials,” said Keep America Beautiful president
and CEO Matthew M. McKenna.
Another factor in KAB’s selection of Novelis was the
company’s commitment to volunteerism. To encourage and
assist employees to volunteer their time in support of
community organizations as individuals and through team-based
projects, Novelis identifies and organizes volunteer
opportunities within each of its communities.
Beyond recycling and volunteerism, Novelis is committed
to reducing its energy consumption and greenhouse gas
emissions. Beginning in 2005, Novelis established a set
of environmental sustainability objectives focused on
three annual measures:
Reduce landfill waste generation by six percent
Improve energy efficiency by two percent per year.
Reduce greenhouse gas emissions by two percent per
As part of these commitments, which extend through 2012,
every Novelis facility is mandated to develop an energy-saving
initiative each year.
Since 2006, Novelis has supported federal greenhouse
gas reduction and energy efficiency initiatives as a
Climate Leaders Partner with the EPA. Through this industry-government
partnership, Novelis further developed an emissions inventory
monitoring plan to measure and validate its progress
against its stated goals. A dozen Novelis facilities
in the United States and Canada participate in this program,
four of which have recycling operations.
Through its R&D and continuous improvement teams,
Novelis works with its customers to find ways to reduce
the amount of aluminum that goes into its products, maximize
recycling and increase recycled content. For example,
improvements in the manufacturing process allow for “downgauging,”
or using a thinner sheet of aluminum.
The amount of aluminum required to produce a beverage
can shrank almost 30 percent from 1980 to 2000 while
maintaining the necessary level of durability.