Partnership formed for rest area recycling
Caltrans, American Chemistry Council and Keep California
Beautiful team up
Citing the need for all Californians to work together
to reduce litter and keep California clean, state government,
the private sector and a nonprofit have formed a partnership
to help increase the recycling of plastics and other
recyclable materials that are commonly discarded at rest
Their goal is to keep recyclable plastics and other materials
off of California’s streets and roadways, out of its
waterways – and instead get them into recycling bins.
“One of the goals of Caltrans is stewardship - to preserve
and enhance California’s resources and assets,” said
Caltrans director Randell Iwasaki.
The partnership was launched with the placement of new
recycling bins and corresponding educational signage
at the H. Dana Bowers Roadside Rest Area in Marin County,
just north of the Golden Gate Bridge. The partnership
will expand to other Caltrans rest stop locations in
2009 and 2010.
“Plastics do not belong as litter on our roads or in
our waterways,” said Steve Russell, vice president of
plastics for the American Chemistry Council. “Many plastics,
including much of what will be collected in the new Caltrans
bins, are recyclable. “
Until now, there has not been a widespread campaign that
makes it easy for travelers to recycle and, at the same
time, discourages them from littering. More than 100
million motorists visit California’s 87 roadside rest
areas every year.
The “Plastics. Too Valuable to Waste. Recycle” program
with Caltrans is being launched on the heels of another
successful partnership between the California Department
of Parks and Recreation, ACC and Keep California Beautiful.
The partnership has placed more than 500 seasonal and
permanent recycling bins at 19 coastal locations in the
San Diego, Los Angeles, San Luis Obispo, Monterey and
Santa Cruz areas. Additional recycling bins have been
placed in the cities of Brentwood and Woodland.