Coca-Cola Recycling launches recycling center
Coca-Cola Recycling LLC opened a new consumer
recycling center in Irving, Texas that accepts and processes
aluminum cans and #1 PET plastic beverage bottles. The new center
was created to offer free and convenient access to beverage container
The Dallas-Fort Worth area was selected as the pilot market for
the Reimagine recycling program, and the first Reimagine Beverage
Containers recycling center was opened in Arlington last November.
More than 2.3 million containers have been collected and recycled
at centers in Arlington, Plano and Garland in less than a year,
resulting in almost 100,000 pounds of material diverted from
“We know that people want to recycle,” said Alain Robichaud,
president of Coca-Cola Recycling, “but when recycling is inconvenient
for consumers, too many used beverage containers end up as waste.
The outstanding results we have seen from Reimagine prove that
we can raise recycling rates when we make it easy, accessible,
rewarding and fun.”
The new center in Irving was opened when a “ribbon” made from
used beverage containers was cut by Irving city councilwoman
Rose Cannaday, Kroger Southwest president Bill Breetz and Coca-Cola
Refreshments South Region senior vice-president and general manager
Mark Schortman. After the ribbon was cut, students from Holy
Family of Nazareth School recycled containers that will help
them earn free supplies and equipment for their school.
Recycling provides many benefits to communities, but the Reimagine
Beverage Containers center adds a Rewards for Recycling program
that provides added benefits for schools. Consumers who recycle
at Reimagine can designate a local K-12 school to receive credit
for the containers they recycle; the school will be awarded My
Coke Rewards points redeemable for much-needed supplies and equipment.
To celebrate the opening of the new Reimagine center, an additional
incentive program has been created. A $100 gift certificate redeemable
for supplies will be awarded for every 1,000 eligible containers
recycled on a school’s behalf by January 20, up to a maximum
value of $5,000.
Consumers who prefer not to designate a school to receive credit
for their recycled containers can use their Reimagine points
to get personal rewards, like free or discounted merchandise
and event tickets, or to enter sweepstakes drawings for prizes.
Reimagine Beverage Containers recycling centers feature technology
developed by Environmental Products Corporation. Reimagine allows
the recycling consumer to bulk feed up to 150 cans and PET plastic
bottles per minute; the containers are fed onto a conveyor where
optical scanners verify the material and sort by material type.
The PET bottles and aluminum containers are separated, crushed
and stored; anything else is sent to a reject bin. Because the
material is pre-sorted and crushed, it can move efficiently through
the recycle stream and into the production process to be remade
into new products.
Kroger is the retail host for the Reimagine pilot program and
plans are under way for additional placements, including a center
planned to open in Little Elm next month.