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Severstal North America has appointed Dr. Prabhat (PK) Rastogi to general manager, business development, strategy and innovation for key markets based in Dearborn, Michigan.

In this position, PK will be responsible for business development, market strategies, product innovation and holistic approach to value creation. He will also assist and support Severstal’s automotive product and sales managers in implementing these strategies.

PK joins Severstal from ArcelorMittal where he was a manager, automotive sales and marketing for approximately seven years. In this position, he assisted in development of both the North American and global automotive strategy and execution for ArcelorMittal.

Previously, PK worked with ArcelorMittal and its predecessor companies with expanding responsibilities focusing on activities ranging from product development and applications to strategy formulation, business alliances and value creation. He has eight patents and authored almost 40 technical publications. He is a Fellow of American Society for Metals and a board member of Society of Automotive Analyst.

Published in the May 2014 Edition of American Recycler News