Environmental Paper Source by Paper Company Team
San Francisco and Pleasanton, CA—
New Leaf Paper and Shaklee Corporation, have teamed up to introduce “New
Leaf Pax FSC,” an innovative new environmental paper source.
New Leaf Pax FSC combines market-leading
environmental specifications with top quality print performance. It uses
both high-recycled content and virgin fiber harvested through sustainable
practices. The paper is made with 50% post-consumer recycled content and
is Forest Stewardship Council (FSC) certified.
Pax paper competes in quality with the
best of uncoated papers, allowing for excellent color reproduction. Shaklee
chose the new paper for the mass production of its product catalog, and
anticipates that the quality and aesthetic of the paper will complement
the company’s health and wellness product offerings.
“We have made the environment a
top priority in our practices for almost half a century,” said Jim
Hallock, Vice President of Creative Services at Shaklee. “While
choosing New Leaf paper was a good idea from a business point of view,
it also resonates with our company’s mission of Creating Healthier
New Leaf Paper helps communicate the
environmental benefits of using its products using the “New Leaf
Eco Audit.” Based on research done by the Environmental Defense,
the other members of the Paper Task Force, and Conservatree, the New Leaf
Eco Audit shows the environmental benefits of using New Leaf paper in
real and comprehensible terms. For example, Shaklee will save the following
resources in the printing of its product catalog alone: 1,500 fully grown
trees; 1,069,063 gallons of water; 1,614 million BTUs of energy; 77,529
pounds of solid waste; and 186,038 pounds of greenhouse gasses.
Creating new products in the paper industry
is extremely difficult, and doing so with environmental specifications
compounds the challenge. New Leaf Paper honors special collaborations
with large customers or group of customers with the title of “New