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Environmental Paper Source by Paper Company Team

San Francisco and Pleasanton, CA— New Leaf Paper and Shaklee Corporation, have teamed up to introduce “New Leaf Pax FSC,” an innovative new environmental paper source.

New Leaf Pax FSC combines market-leading environmental specifications with top quality print performance. It uses both high-recycled content and virgin fiber harvested through sustainable practices. The paper is made with 50% post-consumer recycled content and is Forest Stewardship Council (FSC) certified.

Pax paper competes in quality with the best of uncoated papers, allowing for excellent color reproduction. Shaklee chose the new paper for the mass production of its product catalog, and anticipates that the quality and aesthetic of the paper will complement the company’s health and wellness product offerings.

“We have made the environment a top priority in our practices for almost half a century,” said Jim Hallock, Vice President of Creative Services at Shaklee. “While choosing New Leaf paper was a good idea from a business point of view, it also resonates with our company’s mission of Creating Healthier Lives(TM).”

New Leaf Paper helps communicate the environmental benefits of using its products using the “New Leaf Eco Audit.” Based on research done by the Environmental Defense, the other members of the Paper Task Force, and Conservatree, the New Leaf Eco Audit shows the environmental benefits of using New Leaf paper in real and comprehensible terms. For example, Shaklee will save the following resources in the printing of its product catalog alone: 1,500 fully grown trees; 1,069,063 gallons of water; 1,614 million BTUs of energy; 77,529 pounds of solid waste; and 186,038 pounds of greenhouse gasses.

Creating new products in the paper industry is extremely difficult, and doing so with environmental specifications compounds the challenge. New Leaf Paper honors special collaborations with large customers or group of customers with the title of “New Leaf Champion.”

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