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December 2004

'Green' Catalog Gives Bottles and Cans a Second Chance for Giving

Sacramento, CA— With bottles and cans piling up in America's landfills at an alarming rate of more than 250 million a day, the California Department of Conservation has released its annual Green Gift Guide™ to help consumers "close the loop" on recycling.

This national catalog of "What's Hot in What's Recycled" is designed to promote recycled products and help divert billions of beverage containers from the trash.

Last year more than 93 billion containers ended up in U.S. landfills; placed end-to-end these containers would stretch the length of the Interstate 80 freeway from San Francisco to New York more than 3,196 times. If recycled, those containers could have provided the material to make 737 million sweaters, 546 million sleeping bags, or 30,875 Boeing 737 airplanes. Instead, these trashed containers will sit in a landfill taking up valuable space for hundreds of years.

"Surprisingly, many consumers simply aren't aware of all the wonderful products that can be made form recycled bottles and cans," said Darryl Young, California Department of Conservation director. "In addition, there is a real misconception that 'green' products are harder to find or more expensive. We are hoping that the Green Gift Guide™ will help dissolve that myth."

In addition to a variety of gifts made from recycled material, the 2003 Green Gift Guide™ includes simple hints and suggestions on how to shop for creative, eco-friendly products, conserve natural resources, save energy and simple "green living" tips for year-round.

Environmentally friendly gifts and holiday materials can be found at a number of mainstream consumer stores, as well as a variety of online shops. From wrapping paper and greeting cards to affordable one-of-a-kind items, the guide provides a range of ideas on how to make this season more "green."

The guide is available at www.greengiftguide.com.


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