Curbside Value Partnership goes “desperate”
The Curbside Value Partnership (CVP) is launching
a new radio public service announcement (PSA) to put all those “non-recyclers”
The PSA is available in English and Spanish and
depicts two housewives gossiping about their new non-recycling neighbor.
After exchanging rumors and furtive glances, they decide that someone
needs to tell her that “around here, we’re desperate
about recycling!” Listeners are directed to www.recyclecurbside.org
to find out about local recycling options.
CVP is a national partnership program currently
funded by the aluminum industry and its member companies Alcoa,
Anheuser-Busch Metal Container, ARCO, Ball, Novelis and REXAM.
“It’s not rocket science,” says
program director Steve Thompson. “You can spin wheels all
day trying to come up with that ‘perfect message’ to
reach and motivate homeowners. But really all you need to do is
remind them how they can recycle in their community and where they
can go to get started. That’s what this PSA does.”
The PSA will be distributed to over 250 radio
stations in the United States and, thanks to a partnership with
Earth 911, also will be available by request to local recycling
coordinators and other interested parties at no cost. Interested
municipalities or organizations can visit www.recyclecurbside.org
to request a copy of the PSA and localize it with contact information.