Partnership to energize commitment to recycling
The National Recycling Coalition (NRC) announced
a historic partnership with the United States Environmental Protection
Agency (EPA) and major food and beverage manufacturers and suppliers
to reignite American consumers’ interest in recycling by providing
clear, consistent information on what, how, and why to recycle.
“This partnership is an unprecedented gathering
of recycling advocates, leading trade associations, and government
agencies that will breathe new life into the recycling movement,”
said Kate Krebs, NRC’s executive director.
NRC, EPA, the American Beverage Association, the
Food Marketing Institute, the Grocery Manufacturers Association
Food Products Association and the International Bottled Water Association,
which represent the manufacturers and suppliers of America’s
most popular brands, serve as founding members of the partnership.
One of the first tasks of the partnership will
be the development and dissemination of consumer-friendly recycling
icons (such as the familiar chasing arrows symbol) and accurate
and standardized recycling terminology for use in product advertising
and product labeling.