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December 2006

Partnership to energize commitment to recycling

The National Recycling Coalition (NRC) announced a historic partnership with the United States Environmental Protection Agency (EPA) and major food and beverage manufacturers and suppliers to reignite American consumers’ interest in recycling by providing clear, consistent information on what, how, and why to recycle.

“This partnership is an unprecedented gathering of recycling advocates, leading trade associations, and government agencies that will breathe new life into the recycling movement,” said Kate Krebs, NRC’s executive director.

NRC, EPA, the American Beverage Association, the Food Marketing Institute, the Grocery Manufacturers Association Food Products Association and the International Bottled Water Association, which represent the manufacturers and suppliers of America’s most popular brands, serve as founding members of the partnership.

One of the first tasks of the partnership will be the development and dissemination of consumer-friendly recycling icons (such as the familiar chasing arrows symbol) and accurate and standardized recycling terminology for use in product advertising and product labeling.

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