A Snowball's Chance in Hades

Actually I cleaned up my title a little to be more politically correct and proper. We all use the expression on a regular basis and it has come to have deep meaning to me. I have gotten very fond of that poor snowball and its miniscule chance of success. It reminds me of all of the times over all of my years that we have been given the same odds as dear old snowball for success.

Very often the folks using that expression have been absolutely correct. We have often conceptualized, planned, organized, funded and failed miserably at a plethora of personal and business ventures that (to use my most favorite expression), seemed like a good idea at the time. From our house in the mountains (purchased for family togetherness) where, it never snowed, the water tasted "funny" and the kids did nothing but complain "this place is too quiet and too boring", to the purchase of an inner city auto recycling facility where the theft of our parts and cars exceeded the sales of both by a three to one margin. But we kept trying.

We tried opening a recycled parts store in a small shopping center to attract the drive by customers. Needless to say, it failed miserably. We operated large car carriers that needed repairs usually, drivers that disappeared regularly and cars that were not to be found consistently. We purchased cleaning equipment that didn't work, storage systems that were designed wrong and marketing pieces with the wrong phone number on them. If it was wrong we were masters of it! But we kept trying. We were going to invest in a pumpkin farm but we knew that as soon as we did they would cancel Halloween. Talk about your snowball's chance! But we kept trying.

That is what any committed person or group does when things don't go as planned. They just keep trying. This is the case of every Association that succeeds in its mission. They work to expand and improve for its members. In many cases they don't have a snowball's chance for success but they have no choice. They have to take the risk in order to give their members the best programs, representation and policies available anywhere. That is what a good, progressive business, association or parent should do. Sure we might fail but the rewards for winning well outweigh the risks for losing. We must remember that the basic rules of business are: Move Ahead, Fall Behind or Die.

Personally, I'll take that snowball's chance, any day!

Gary Wiesner is co-owner of Pro-Auto Recyclers, Williamstown, New Jersey

Visit their website at: www.proautorecyclers.com


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