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November 2003

Firestone Collects a Record Number of Waste Tires

Stamford, CT— Dramatic, sweeping improvements have been made in our country’s streets, highways, playgrounds, forests and waterways, thanks to 2.3 million volunteers and to the stewardship of Firestone Tire & Service Centers. As a 2003 National Sponsor of Keep America Beautiful’s Great American Cleanup™, Firestone’s commitment supported 30,000 cleanup, recycling and education efforts in more than 14,000 communities, and resulted in the collection of a record-number of tires across America.

During this year’s Great American Cleanup ™ event, more than 918,000 tires were collected for recycling. This represents a 143 percent - or more than double - increase from 2002’s efforts, which yielded 377,000 tires collected, and was the highest increase of all recycling efforts during the 2003 campaign. This also represents one of the largest collections in a single volunteer campaign, according to the Rubber Manufacturers Association (RMA), which served as an educational partner with Keep America Beautiful. BFRC, as a subsidiary of Bridgestone Americas Holding, Inc., is a long-standing and active member of the RMA.

The Great American Cleanup™ is the nation’s largest annual community improvement program. Each spring, volunteers rally together from coast to coast to improve the quality of life in their communities, creating healthier, cleaner and safer environments across the nation. This year's amazing results include:

•6.8 million recyclable items collected for reuse and recycling, including 918,000 tires
•One million trees, flowers and bulbs planted
•148,000,000 pounds of litter and debris collected
•100,000 miles of roads, streets, highways and outdoor trails cleaned
•3,500 illegal dumpsites cleaned and 10,000 junk cars removed
•6,000 miles of rivers, lakes and shoreline cleaned
•148,000 acres of parks cleaned and 9,400 acres of wetlands restored
•4,000 playgrounds and community recreation areas cleaned, restored, constructed
•455,000 educational workshop attendees

 


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