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Take a Close Look at Plastics
Plastic is not always so fantastic. I am not suggesting that plastics be removed from society or that they do not play a vital role in protecting lives and in many instances making some tasks of our lives simpler and more convenient. It is however important to note that plastic, petroleum based product is times a very wasteful and dangerous. What is most disturbing about plastic is that the industry and the American Plastics Council (APC) are doing little or nothing to improve the situation. Consider the following:
As a manager of a city recycling program I know that the public is willing to do more but the question is whether the industry is prepared to do anything other than spend millions of dollars on slick advertising campaigns. The latest campaign by the APC uses humor and emotion to point out the role of plastics in safety and medical innovations. The $19 million campaign (lowest amount spent in 11 years) uses four television, five radio and six magazines ads to be placed in nation, consumer-oriented media.
Clearly, more can be done but instead of pushing the issue aside and trying to get the public to believe plastic is the save all solution to safety, convenience and medical innovation, plastic pollution can and should be reduced. It has gotten so bad that recent evidence, as reported by the EPA has concluded that animals are ingesting plastic thinking its is food, which blocks the digestive track, imbeds in soft tissues and fills stomachs leading to either an inability to eat or no desire to do so.
It is time the manufacturers of plastic take an increased role and responsibility for the generation of plastics, especially wasteful and unnecessary packaging. Local government is done its part to set up a collection infrastructure, so its time APC do something to improve the plastics recycling market other than developing million dollar misinformation campaigns.
Reference to any specific commercial products, process, or service by trade name, trademark manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring or disfavoring by AR Publishing Co. The opinions of the authors expressed herein do not necessarily state or reflect those of AR Publishing Co.
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